SOCIAL
5 BILLION
Impressions generated through editorial placements and social media activation coverage, featuring high-profile talent.
$20 MILLION
In socially driven revenue across Instagram and TikTok Shops and vanity URL tracking links on platforms, such as Facebook, X, YouTube and Threads.
9% ER
Maintained across social channels for global brands, such as Timberland, Foot Locker and Detroit Lions.
Project managed Lil Baby's basketball court refurb and created the social strategy. The event gathered almost 20 million social impressions and almost 2 billion media impressions due to editorial placements.
Created the social media marketing execution of Shai's one-of-one Timberland boots, which racked up 300k impressions, 275k total reach and an engagement rate of 12%. It became one of the top performing social posts for @timberland in 2024.
Created the Coachella social marketing execution for Timberland, which included one-of-one Timberland boots for Headliner Doja Cat and an authenticator execution. The campaign garnered 1.54M impressions, 1.23M total reach and an engagement rate of 15%.