ABOUT
"Kaitlin Long reimagines what it means to marry sports, sneakers, and community. A new leader for the culture, she is the charging force behind the grandest gestures for Gunna, 2 Chainz, Lil Baby, Trae Young, Future and so much more."
- Taylor Edwards, Bleu Magazine
"She is smart, creative, trustworthy and brings amazing energy to any team. She leads by example, and lights up rooms with her positivity and relationship building. She is a quick learner, problem solver and very proactive."
- Jerry Cionci II, National Senior Social Media Director
"Kaitlin is an extraordinary individual, who understands the importance of a professional, unique and digital brand. You'll never find a harder worker."
- Meredith Dean, Inside Edition, The Dean's List
"Kaitlin willingly took any assignment given to her, no matter how big or small, and made the most of it. She has a great attitude and a warm personality, making her a joy to work with."
- Will Hammock, Gwinnett Daily Post Sports Editor
Kaitlin is currently the Head of Global Social Media and Influencer Marketing at Timberland - leading disruptive creative strategy, project managing social collaborations with brands, such as Louis Vuitton and Jacquemus, owning relationships with VIP and creator, all while driving numbers the brand has never seen before. Previously, as Senior Marketing Manager for Foot Locker, she project managed events with brands, such as Nike, Jordan, adidas, and PUMA. Kaitlin executed brand activations with artists such as Future, Lil Baby, Gunna and 2Chainz, and managed both experiential and social media driven campaigns, in addition to pitching media to outlets. Prior to this role, she owned brand activations, multimillion dollar paid media campaigns and amplified brand voice through digital channels as a senior social media coordinator for Champs Sports.
Kaitlin shot, edited, produced and scheduled content for the Harlem Globetrotters' social feeds two years earlier and grew their channels by over 200 thousand new audience members in six short months, with a social media strategy the brand had never seen before. And worked with the Detroit Lions as a multimedia producer, interviewing players and coaches and producing content for NFL Network, Fox Sports Detroit, DetroitLions.com and its social media feeds.
Kaitlin worked passionately as a production assistant for IMG Media in college and reported on, shot, edited and produced content for GeorgiaDogs.com and the SEC Network. She also interviewed players and coaches for long-form features, produced hype videos, in-game video board pieces and daily practice reports for various sports, such as football, basketball, baseball and etc.
Her journey in the sports industry kicked off as soon as she graduated from the University of Georgia with a degree in Digital/Broadcast Journalism, minor in Communication Studies and certificate in Sports Media.