ABOUT
"Kaitlin Long reimagines what it means to marry sports, sneakers, and community. A new leader for the culture, she is the charging force behind the grandest gestures for Gunna, 2 Chainz, Lil Baby, Trae Young, Future and so much more."
- Taylor Edwards, Bleu Magazine
"She is smart, creative, trustworthy and brings amazing energy to any team. She leads by example, and lights up rooms with her positivity and relationship building. She is a quick learner, problem solver and very proactive."
- Jerry Cionci II, National Senior Social Media Director
"Kaitlin is an extraordinary individual, who understands the importance of a professional, unique and digital brand. You'll never find a harder worker."
- Meredith Dean, Inside Edition, The Dean's List
"Kaitlin willingly took any assignment given to her, no matter how big or small, and made the most of it. She has a great attitude and a warm personality, making her a joy to work with."
- Will Hammock, Gwinnett Daily Post Sports Editor
Kaitlin is currently the Head of Global Social Media Marketing at Timberland, which entails leading disruptive creative strategy, project managing digital activation and driving up engagement, while reaching new audiences. Previously, as Atlanta Marketing Manager for Foot Locker, she project managed events with brands, such as Nike, adidas, Jordan and PUMA. Kaitlin executed community givebacks with artists such as Future, Lil Baby, Gunna and 2Chainz, and managed both experiential activations and social media campaigns. Before this role, she planned brand activations with various vendors, ran paid multimillion dollar media campaigns and amplified brand voice through digital channels as a social media coordinator and brand marketing strategist for Champs Sports within Foot Locker, Inc.
Kaitlin shot, edited, produced and scheduled content for the Harlem Globetrotters' social feeds two years earlier and grew their channels by over 200 thousand new audience members in six short months. And worked with the Detroit Lions as a multimedia intern, interviewing players and coaches and producing content for NFL Network, Fox Sports Detroit, DetroitLions.com and its social media feeds.
Kaitlin worked passionately as a production assistant for IMG Media in college and reported on, shot, edited and produced content for GeorgiaDogs.com and the SEC Network. She also interviewed players and coaches for long-form features, produced hype videos, in-game video board pieces and daily practice reports for various sports, such as football, basketball, baseball and etc.
Her journey in the sports industry kicked off as soon as she graduated from the University of Georgia with a degree in Digital/Broadcast Journalism, minor in Communication Studies and certificate in Sports Media.